How to support small businesses and beat the Algorithm and Shadowbans.
These 4 things are pivotal to a small business thriving and not just surviving. Especially with Covid-19 impacting businesses.
Supporting and liking a businesses post is as important as buying something. And, the best part!... it costs nothing.
We've been doing lots of reading and researching, as people are constantly mentioning that their engagement is down by huge amounts.
Even if you're posting with the right hashtags and coming up with great content, you can still get left behind.The algorithm works in a way of showing you what is relevant to you at that precise time.
The new Instagram algorithm dictates the order of the posts that users see when they’re scrolling through their feed.Based on specific signals, it prioritises posts, pushing the most relevant ones towards the top and giving them the most visibility, while other content ends up being placed further down in one's feed.
Shadowbans - On Instagram, a shadowban hides your Instagram posts from users who don’t follow you, which can be detrimental to growing your account and getting more followers.
More specifically, if you get shadowbanned on Instagram and use hashtags in your post, only you and your current followers will see your post when they search for the hashtags you used. If someone who doesn’t follow your account searches for one of those hashtags, they won’t be able to see your post! Which basically defeats the whole purpose of using strategic hashtags to grow your Instagram community.
Don't forget to do the same on this post ❤
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